Case Studies - Travel.
 |
Wahoo ensured The &Beyond Group achieved excellent exposure within Australia to their high end camps in the Masai Mara, Kenya.
We spent a week at the Bateluer and Kichewa Tembo camps filming, photographing and writing stories on the joys of safari in Kenya. One of the most important aspects of this was the amount of time spent researching by talking with local communities, tour guides, staff and most importantly, fellow travellers.
|
Wahoo produced a number of items for &Beyond including:
- feature articles in major magazines and newspapers,
- videos for both social media and marketing platforms,
- photography for use in brochures, PR, intermnal marketing and media kits. |
|
 |
Major travel magazine Slow dedicated 6 pages to the two main &Beyond camps based in Kenya. Kichewa Tembo and the slightly more boutique experience of Bateluer |
|
 |
One of the important aspects to the article was to show how every day provided a new and life changing interaction with the animals, people and culture of the Masai Mara. |
|
|
 |
A key message was to higlight the safety of safari in Kenya. The &Beyond group are rightly proud of their quality staff and facilities at every touch point of a guests journey |
|
 |
Equally as important, are the benefits and improvements for the local community with a well managed tourism industry. Including additional funding for local schools and businesses. |
|
 |
Wahoo produced an extensive photo library of the spectacular animals that are unique to the Masai Mara region. |
|
|
|
Video - On Safari
Wahoo produced a number of videos of the Masai Mara people talking about how passionate they are about the wonderful animals and experiences that await any visitor to Kenya.
|
|
|
|
Video - Crossing of the Mara river
We also produced a number of videos on the vast array of animals seen on safari. One of the most awe inspiring is the mass migration of the Wildebeest and the crossing of the Mara river.
|
|
|